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Research papers

A clean future

This paper will tell the story of co-research as it is seen through the eyes of the client and researcher. We will show how Electrolux Floor Care Europe and Ipsos-Eureka work systematically and strategically with Consumer Insight within the product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Anna Karin Trydegård, Naama Forsrup, Eva Glantz
Company: Ipsos MRBI
April 18, 2004
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Citation

Trydegård, Forsrup and Glantz (2004a, April 18). A clean future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-clean-future